Call Center Services

Outsource Marketing Research to Obtain Accurate Data for Year-End Assessments

by Call Center Outsourcing Expert on November 17, 2011

As 2011 winds down, the pressure is on business owners and corporate executives to evaluate performance, identify new market trends, and allocate 2012 resources to increase profitability. The decisions made as U.S. companies conduct year-end reviews and set performance and financial goals for the coming year will have a critical impact on company profitability and success. Choosing to rely solely on the recommendations of your sales team without conducting effective independent marketing research can lead you down the wrong path, waste time and money, and force your company to play catch-up with your competitors.

Effective business decisions cannot be based on intuition. Even in a climate of increasing sales, there can be problematic gaps between sales and consumer analyses and expectations. Cold, hard facts are needed to measure marketing factors before decisions can be made about new year goals and resource allocation. Outsourcing year-end marketing research to an experienced market research call center can quickly provide the accurate data you need without straining your firm’s personnel or financial resources.

Outsourcing marketing research to a professional outbound call center offers business leaders numerous benefits. Outsourcing marketing research initiatives frees your team to analyze internal data that will be crucial to the year-end decision-making process and allows them to focus their energies on creating crucial year-end reports. Assigning the task of data collection to a professional outbound telephone call center with proven expertise in conducting marketing research campaigns ensures that you will receive clear, accurate data in a timely manner. Outsourcing the mundane, though critical, task of data collection also gives your team the breathing room they need to continue putting maximum effort into closing sales.

When outsourcing marketing research, call center selection will have the greatest impact on the quality of the data you receive. With extensive experience in outbound marketing research, Telesales Services can match your needs to a professional outbound call center with proven expertise in conducting marketing research.

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Health Care Call Center Outsourcing Is Answer to Looming Open Enrollment Deadlines

by Call Center Outsourcing Expert on November 15, 2011

If you are in the medical insurance industry, this is crunch time! Open enrollment for Medicare Part D ends on December 7, 2011, barely 3 weeks away. Coinciding with the open enrollment period for many corporate insurance plans, the early Medicare decision deadline puts extraordinary pressure on insurance agents and insurance providers to renew current policy holders and sell their services to new customers.

Nationwide, 27.6 million Part D beneficiaries have more than 1,576 plans to choose from. According to a Kaiser Family Foundation report, from 41 to 55 plans will be competing for consumer attention regionally. If you sell Part D coverage, you know that two things will most impact your sales figures:

The number of potential beneficiaries you reach, and
How quickly you reach them.

The shear volume of phone calls and time required to contact current and prospective clients is a herculean task that can quickly overwhelm your office staff or in-house health care call center. The same is true if you handle the open enrollment process for corporate clients. If, like many insurance agents or providers, you handle both; it’s double the pain.

As the December 7 Medicare Part D open enrollment deadline draws closer, overworked employees and in-house call center staff are going to be feeling the pressure. The resulting stress can lead to increased errors and decreased civility; both business killers. Outsourcing health insurance calls to an expert health care call center can solve your problem, ease the stress on employees and result in higher sales and greater customer satisfaction. It’s a win-win solution for your firm, your employees and your customers.

And it’s not too late to get the help you need to succeed. A highly-regarded health care call center referral service, Telesales Services specializes in matching clients to experienced, high-quality healthcare call centers that are ready to go when you are — even at the eleventh hour!

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Quality Inbound Call Center Outsourcing Retains Customers

by Call Center Outsourcing Expert on November 8, 2011

A superior, professionally run inbound call center can be a considerable business asset. A positive call center experience attracts customers, builds brand loyalty, and enhances a company’s bottom line. On the other hand, a poorly-managed call center can be a significant detriment, driving customers away, negatively impacting brand image, and losing sales. A single negative call center experience is all it takes for a loyal customer to abandon your brand. Call center service quality is so important to marketing efforts that the Consumer Experience Report found that a reputations for superior customer service attracted 55% of customers and 85% said they would be willing to pay more for a superior call center experience.

Consumers love the fast, immediate, personal attention they receive from experienced, well-trained call center agents when they place a telephone order or receive a timely resolution that effective inbound call centers are able to provide when problems arise. Unfortunately, too often the consumer experiences tend to be negative not positive. After repeated experiences with poorly managed, poorly staffed call centers, consumers have developed a laundry list of complaints.

While 77% of American consumers prefer speaking to live agents when seeking customer support; according to the RightNow 2010 Customer Experience Report conducted by Harris Interactive, 82% of consumers have taken their business elsewhere after a negative experience with a call center employee. Seventy-three percent fled after being treated rudely, unknowledgeable agent operatives sent 51% packing, and 55% took their business to a competitor when call center personnel were unable to resolve issues in a timely manner. Other consumer complaints include waiting on hold for minutes on end before being connected to a call center agent and language issues that complicate communication with the contact center representative.

Telesales Services specializes in furnishing the high-quality outsourcing solutions that have proven to provide the positive call center experience that attracts and retains customers. Contact us today to see how we can help you to find the “right” match for your inbound call center needs.

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Selecting an Appropriate Direct Response Call Center

by Call Center Outsourcing Expert on October 18, 2011

Finding the right direct response call center for your marketing campaigns is a key to your business success. The call center must have the capabilities and experience to handle your campaign successfully.

A major challenge in selecting a call center to handle your direct response campaign is proper staffing. If they don’t schedule their staff accurately it will lead to performance issues . You need to forecast your projected call volume as accurately as possible. You should provide a media schedule too if it’s available. Make sure that the direct response call center of choice can staff according to your call arrival patterns.

As part of the due diligence process, you should be aware of the call center industry service level averages (SLAs). The direct response call center needs to adhere to call center service level averages whenever possible. The average speed to answer should be 80% of the calls answered in 20 seconds. The abandonment rate should be 5% or less. Any rate higher than 5% can lead to lost revenue. Always keep in mind, a disgruntled customer may not return. The average handling time is also a factor. If the handling time is prolonged, the related costs will be excessive. Calls need to be handled efficiently and effectively. When the call volume is low and then the volume suddenly spikes, will they be able to handle the situation? A direct response call center that can provide the appropriate level of service most likely has years of experience with making the necessary adjustments to changing call arrival patterns. Choose only a call center that has substantial experience with direct response campaigns.

It is critical for the call center agent to have the right skill set and proper training on your product or service to succeed. Regardless if it’s a hard offer or soft offer, the objective is to have the best conversion rate possible. With hard offers, the sales conversion rate is the key metric for sales focused campaigns. Revenue per call also needs to be measured. Upselling and cross-selling are major selling strategies utilized to increase overall revenues.

When you find a direct response call center that can meet all the aforementioned requirements then you are ensuring the success of your marketing campaigns. This should result in increasing revenue, profits and retention of customers.

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Necessity of Call Center Outsourcing for Healthcare Companies

by Call Center Outsourcing Expert on October 17, 2011

There is always a secret weapon to win a game; be it in school, personal life or professionally. If one knows this tool, then they can conveniently be an ace. This secret weapon is more in use in the corporate sectors because each company wants to be on the top in the race. The businesses want to be renowned in their field of work. Hence, they try out all the possibilities and finalize upon a particular prospect as their secret weapon. For many companies, call center has become the secret weapon. In addition to corporate houses, even healthcare organizations have given paramount importance to healthcare telemarketing. The health care companies have taken full advantage of the popular medium – call center outsourcing service for their benefits in a cost-effective manner. And many call centers for healthcare organizations have come into the limelight in order to let the healthcare services concentrate on the main aspects of the business and the core competencies.

Health care organizations considering call center outsourcing need to understand that there are many call center vendors from which to choose. And while many of them may be qualified, some are more qualified than others. You may find one that has state-of-the-art technology but is less than a state-of-the-art service provider. Or you may find exceptional call center infrastructure but the agents don’t have the appropriate skill sets.

That’s why it’s imperative to do extensive due diligence. You’ll avoid hiring a vendor that may not suit your specific needs and thereby not meet your expectations.

When researching health care call center outsourcing, it’s important to consider several factors. You’ll want to make sure that the company you go with has substantial health care industry experience. That may seem obvious on the surface. However, you’d be surprised at how many call centers out there that don’t exhibit a sure-fire understanding of the intricacies of health care.

What’s more, it’s crucial that the health care call center you entrust with your business has worked with major HMOs and pharmaceutical companies, handling their telesales, telemarketing, and inbound call center requirements using the latest call center technology.

You’ll also want to go with a call center that has a track record of success. More often than not, these will be call centers that are staffed by teleprofessionals who are more than just knowledgeable. They have practical experience to better serve your customers. For example, a call center for a pharmaceutical company might require licensed health care agents working for them as well as the call center being HIPAA compliant. These service providers will ensure that the service they provide is of the highest quality.

When you hire a qualified health care call center service provider, you can be assured of receiving world-class service along with a wealth of services that will serve you well in the long term. Surveys are a typical outsourced application. These include surveys for physicians, hospitals, and patients. They are invaluable when it comes to learning what you can do to improve your business practices.

The right health care call center will also be proficient in dealing with a wide array of programs, such as Medicare and Medicaid. Winback programs and retention programs are also a top priority for maintaining your customer base while top-of-the-line lead generation will expand that base exponentially.

Clinical trials and drug launches require special treatment and know-how. Experienced health care call centers can handle these sensitive topics with the utmost professionalism and confidence for the most desired results.

A few service offerings include event and class registration, patient scheduling, health plan update notifications, database updating, message management, pharmacy support, and information request handling and 24/7 availability.

The benefits to health care companies from using a qualified call center are innumerable and cannot be overstated. Overall performance will be optimized, which, in turn, will improve the all-important bottom line. An enhanced competitive and strategic position will be realized as well.

Customer acquisition efforts will result in new customers. Retention rates will improve. Labor costs will be cut. Ramp-up time will be decreased. Time to market will be decreased. Market share will be gained.

Outsourcing to a dependable call center that specializes in health care should minimize costs and maximize quality, consistency, and accountability.

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A Multitude of Outsourced Call Center Services are Available

by Call Center Outsourcing Expert on October 14, 2011

Communications in any business is the way in which a client perceives the way the company conducts business and thus it is essential that you step up your communications to give a great first impression. While all your internal departments might be loaded with other job duties and you might not have the infrastructure to handle a whole new department but outsourcing this job to a call center will get the job done.

The big question then becomes, what is the most efficient way for a business owner to handle these communications needs? Since efficiency is the thing that will define the bottom line for any business, it’s imperative to handle communications in a way that saves the company money and gives the company an opportunity to handle things without issue.

One of the ways that business owners are making this happen is by using call centers to handle both their inbound and their outbound needs. Call centers actually offer quite a few different services for business owners, beyond the typical answering of telephones. So what are these services?

Direct response call handling:
The key to success with a direct response campaign is fast and efficient call handling. This type of call handling will help a company maximize their business’s economic capability by dealing directly with customers when they call. When customers are calling with immediate needs then they need to be handled by a dynamic call center with the appropriate capabilities to ensure success.

Order taking:
How efficiently you take orders will help you maximize your upside sales potential. If people are interesting in buying a hot product that you’ve advertised, then it is in your best interest to have a call center take these orders for you.

Customer service:
Employing a whole team of customer service reps for your own company can be costly, which is why many people are using call centers to handle their customer service. These call centers have people who are trained to handle customer needs and they will make sure that your clients are handled in a way that makes them remain their clients.

Telemarketing and telesales services:
Getting out the message about your company offering is something that you have to be willing to do, but this can take a lot of time and it’s something that not everyone is comfortable doing. For that reason, one of the best outbound communications services offered by call centers is telemarketing and telesales. They will prequalify potential clients for your products or services or handle the entire sales transaction through a telesales initiative.

Marketing research:
Call centers do more than just handle the direct communication with your customers. In fact, they can often help with the big things like market research. The call centers can go out and gather the information that you need in order to determine costs, advertising needs, pricing requirements, and really anything else that falls under the scope of marketing.

Great communications is imperative for the success of any company. Call centers offer a wide range of services. By utilizing these services, it may prove to be beneficial to you in achieving the branding image you are desirous of in the marketplace while reaching your organizational objectives.

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Increase Business with an Outbound Telemarketing Service

by Call Center Outsourcing Expert on October 13, 2011

All of us are aware of the fact that for the business to do well, it is necessary to bring the brand in the public eye. But, these days, people are thinking of getting the products and services in the public ears! This is possible through the call center service and telemarketing services. Even though the market condition is still challenging, the professionals from small and large corporations are still considering outbound call center services as the perfect solution to increase revenue. This has made the outbound call center a valuable revenue contributor as opposed to being another expense for an organization.

Outbound call centers take the time and resources to perform the hiring process so that you don’t have to. Extensive testing and background checks are completed prior to acceptance and hiring of qualified individuals to work for outbound call centers. Agents also continually receive further training through educational seminars and webinars to become skilled telephone professionals who are prepared to handle every type of customer. This enables the outbound call center to offer you the most highly qualified call center agents for your outbound telemarketing initiatives. Outbound call centers employ only those individuals with the background, skills, and personality required to provide high quality service to you. Agents must be share the value proposition of your product or service in very short order with the decision maker of a targeted company. Surveys have shown outsourcing an outbound telemarketing initiative is one of the fastest means of building a sales pipeline or increasing revenue. If this is done properly the benefits to you are increasing profits while decreasing expenses.

Call center agents of a company solicit a potential client to prequalify them for a company’s products or services that will in many cases ultimately lead to a sale. Outbound call centers define your objectives and customize programs to meet your needs. Tailored software reduces operational and overhead costs and improves the process. Outbound telemarketing is more efficient, effective, and more often than not meets or exceeds your expectations. Outbound telemarketing increases operating performance, sales and profits, and the number of appointments and leads. A larger customer base is achieved by reaching more potential customers on a national or even world-wide level. The trained teleprofessionals conduct the process in several ways such as prospecting calls and succeeding conference calls often leading to a webinar. In today’s time, a webinar is the ultimate option to the traditional onsite meeting for the final step in the prequalification process. In fact the teleprofessionals at some call centers have the skill set to execute the entire sales process by implementing a telesales campaign for you. Today, many businesses have opted for an outbound telemarketing service as a means to ultimately reach their revenue targets.

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The need for call center outsourcing service

by Call Center Outsourcing Expert on October 12, 2011

Years ago corporations had no means to directly and effectively interact with the customers. Advertisement had become the one-sided source to educate masses of a particular brand. However, it did not work that effectively because the targeted audience couldn’t get in touch with the companies in order to clear their queries. There was a huge necessity of a two-sided communication medium so that businesses could address the needs of each consumer with ease. And this two-way interaction was possible only through call center services. It empowered all the big companies to systematically converse with current and prospective customers, and also handle their telesales, telemarketing and customer service requirements. Gradually, the need for call center services grew and the providers got more competent. However, various corporate houses were looking for a medium to minimize their expenditure and thus, call center outsourcing services were given importance. With time, it was proved that outsourced call center services enabled businesses to reduce the expense and also maximize their profits. They have also been successful in enhancing their capabilities through quality-based call centers services that specialize in specific areas.

The real benefits of call center outsourcing include the cost savings that can be derived from the reduction in overhead and labor costs required to host the call centers in-house. Call center outsourcing allows a business to reduce the labor and infrastructure costs of a call center and the associated expenses by contracting the work to a third party that specializes in call center activities. Labor cost reduction is by far the most significant benefit of using call center outsourcing.

Another benefit for a business utilizing call center outsourcing is that it allows the business to take advantage of the new technologies that an outsourced call center may provide. The growth of technologies that utilize the internet by many outsourced call centers gives businesses a competitive edge over their competitors. The outsourced call centers often use the latest customer relationship management tools to achieve the best in customer service. The new call center technologies provide better interaction between businesses and their customers and allow businesses to reach new customers and achieve greater market penetration.

Using call center outsourcing is a great benefit for a business that does not have the capability to provide an in-house call center. A small business can gain greater market share, reach a wider audience, and provide better services when employing an outsourced call center. The use of the internet and other technologies helps to make this possible by the outsourced call centers. For a new business using call center outsourcing, it gives them an immediate entrée into the market and allows them to have a ready-made support staff.

Using call center outsourcing is a benefit for most business because it allows them to focus on their core business and reduces or eliminates the need to have a call center in-house. These businesses can devote their staff to performing the duties of the business and eliminate the need to deal with task such as commodity telesales, product troubleshooting, and customer service issues.

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The Benefits of Outsourcing Your Market Research Campaigns

by Call Center Outsourcing Expert on October 11, 2011

If a quizmaster doesn’t know the answers to his own questions, he won’t be able to judge if the answers are correct. This scenario can be duplicated in business too and the key to a great business strategy is in knowing accurately what your business model is about and not having any grey areas. The best way in which one can assure oneself that the business is immune to any questions is by a thorough market research that will ensure that you are always a step ahead in your thinking.

Most companies use existing staff to conduct market research even though this is not always a wise move. In-house employees who engage in this research are often tasked with other responsibilities which mean that they cannot devote the attention needed to make market research work best for the company. Smaller companies, especially, may assign the job to people who may not have any market research expertise simply because they cannot afford to hire an additional staff member in marketing. Consequently, the company is unable to get the upper hand in its particular market and struggles for years to maximize its profits and customer base.

Large and small companies alike should therefore consider outsourcing market research to a call center that specializes in such research to get the most out of their marketing budget. A call center that is staffed with marketing research professionals is able to focus all of its time and expertise on research without having to divide its time among several other tasks. This single-minded focus and superior knowledge of research technique leads to better marketing results that enable companies to make informed decisions about expansion and branding.

Companies should also consider outsourcing marketing research to a call center staffed with marketing research professionals because of tremendous labor cost savings. When it is outsourced, there is no need to put anyone on the company’s payroll to do the important job of market research, and there are then no salary expenses or payroll tax costs for that position. Costs for special marketing research software are also substantially reduced when research is outsourced. In fact, these savings are often a primary motivator for companies to begin outsourcing their market research.

Outsourcing market research to professionally-staffed call centers is extremely beneficial when a company has many one-time research projects. Why hire and then fire another person in the marketing department when outsourcing market research can accomplish these unique projects quickly and inexpensively? Even if a company already has some people who do marketing research full time, outsourcing research for special projects can be a great choice to keep marketing departments from becoming overwhelmed with extra work.

Good marketing is the answer to a slow business or an inability to do good business and a good marketing team will make sure that your business is taking strides towards a better and more profitable future. However, market research is an area that requires complete attention as understanding market trends and the latest happenings in your industry can affect consumers greatly and making your marketing team do this job could create significant delays in your processes. Outsourcing your research needs to a third party will give you a dedicated new team that focuses only on the objective at hand.

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Some Considerations when Selecting an Inbound Call Center

by Call Center Outsourcing Expert on October 6, 2011

There is no doubt that the inbound call center has become a leading outsourced contact center solution provider for many corporations. The reason being the inbound call center ensures greater efficiency to organizations in and across the country. They are the primary solution providers for reducing cost due to non-core functions while increasing revenue. Inbound call centers have experience to handle diverse customers. There are a number of inbound call center service providers to choose from. Their capabilities vary depending on the size of staff, skill sets of the call center agents, sector experience and the infrastructure. Some are capable of handling any size of call volume. Others are not staffed to handle calls from direct response campaigns or late night calls. With the availability 24 hours a day, 7 days a week, 365 days a year, inbound call centers will outperform call centers that are directly under the umbrella of a company open only during normal business hours.

Inbound call centers are entities that handle call volume for both large and small companies. The selection of the most appropriate inbound call center should be based on your specific requirements. The best approach is to develop a checklist of these requirements. Start with the projected call volume that the call center of choice will handle for you. Your daily, weekly and monthly call volume is always a key factor in the selection process. It is imperative that the inbound call center is staffed to accommodate your call arrival patterns. In the event that you are doing a direct response campaign then a media schedule may suffice. You certainly don’t want to encounter a high abandonment rate. During the evaluation process you should receive assurance from the preferred call center that the industry service level averages will be adhered to. You should include the forecast of any spikes from your marketing activities. Another factor for your consideration is call handling time. You should have some idea of the call duration ranging from three minutes for ordering a single product, to ten minutes or more for a complex transaction.

Inbound call centers provide telephone skills training to their agents. You will need to provide the training for your product or service. This training can take on many forms. Webinars are a very popular method used today. You may actually want to deliver onsite training in the event that you want to cover all the intricate details of your product or service in depth. Quality call assurance programs should be reviewed and assessed during your call center selection process. You need to request that call recordings will be provided as a means to evaluate the call center agents ongoing as a part of the program. Also, consider follow-up surveys for call feedback as a means of providing some idea how the experience was for the customer.

Choosing the most appropriate call center based on the aforementioned criteria will ensure the success of the call center meeting your objectives.

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