by Call Center Outsourcing Expert on November 22, 2011
Marketing research is a valuable business tool that can be used to discover emerging trends, assess sales performance, evaluate marketing campaigns, measure customer service and define company goals. When properly analyzed and applied, marketing research will eventually lead to greater sales volume and provide an acceptable return on investment. (See our November 17, 2011 post on outsourcing marketing research to increase ROI.) Marketing research is generally considered to be an investment in future sales with an indirect impact on a company’s bottom line. That attitude has become so entrenched in the business community mindset that the potential to immediately harness marketing research data to directly impact real-time sales is often overlooked.
The goal of marketing research is to collect data for analysis. In a company’s marketing department, it is data analysis rather than the data itself that is considered valuable. However, forward-thinking companies are putting that raw data to immediate use in their sales departments and doubling their marketing research ROI. The key is outsourcing tedious data sifting to a highly-qualified call center
When processed by experienced call center professionals, raw marketing data can generate qualified sales leads, monetize trade show and conference leads, and increase repeat business. An expert call center agent can plow through long lists of potential leads obtained from marketing surveys, internet contacts, trade shows and conferences and cull out those leads with the greatest sales potential, allowing your sales staff to concentrate on closing sales. An expert outsourced call center agent can also be used to contact existing customers, generating direct sales and noting future needs to help your sales force best direct its energies.
The key to success is finding the right outsourced call center partner. Telesales Services is uniquely positioned to match your company’s needs to a call center that has the experience and expertise you need to effectively process raw marketing data and turn it into sales.
by Call Center Outsourcing Expert on November 17, 2011
As 2011 winds down, the pressure is on business owners and corporate executives to evaluate performance, identify new market trends, and allocate 2012 resources to increase profitability. The decisions made as U.S. companies conduct year-end reviews and set performance and financial goals for the coming year will have a critical impact on company profitability and success. Choosing to rely solely on the recommendations of your sales team without conducting effective independent marketing research can lead you down the wrong path, waste time and money, and force your company to play catch-up with your competitors.
Effective business decisions cannot be based on intuition. Even in a climate of increasing sales, there can be problematic gaps between sales and consumer analyses and expectations. Cold, hard facts are needed to measure marketing factors before decisions can be made about new year goals and resource allocation. Outsourcing year-end marketing research to an experienced market research call center can quickly provide the accurate data you need without straining your firm’s personnel or financial resources.
Outsourcing marketing research to a professional outbound call center offers business leaders numerous benefits. Outsourcing marketing research initiatives frees your team to analyze internal data that will be crucial to the year-end decision-making process and allows them to focus their energies on creating crucial year-end reports. Assigning the task of data collection to a professional outbound telephone call center with proven expertise in conducting marketing research campaigns ensures that you will receive clear, accurate data in a timely manner. Outsourcing the mundane, though critical, task of data collection also gives your team the breathing room they need to continue putting maximum effort into closing sales.
When outsourcing marketing research, call center selection will have the greatest impact on the quality of the data you receive. With extensive experience in outbound marketing research, Telesales Services can match your needs to a professional outbound call center with proven expertise in conducting marketing research.
by Call Center Outsourcing Expert on October 11, 2011
If a quizmaster doesn’t know the answers to his own questions, he won’t be able to judge if the answers are correct. This scenario can be duplicated in business too and the key to a great business strategy is in knowing accurately what your business model is about and not having any grey areas. The best way in which one can assure oneself that the business is immune to any questions is by a thorough market research that will ensure that you are always a step ahead in your thinking.
Most companies use existing staff to conduct market research even though this is not always a wise move. In-house employees who engage in this research are often tasked with other responsibilities which mean that they cannot devote the attention needed to make market research work best for the company. Smaller companies, especially, may assign the job to people who may not have any market research expertise simply because they cannot afford to hire an additional staff member in marketing. Consequently, the company is unable to get the upper hand in its particular market and struggles for years to maximize its profits and customer base.
Large and small companies alike should therefore consider outsourcing market research to a call center that specializes in such research to get the most out of their marketing budget. A call center that is staffed with marketing research professionals is able to focus all of its time and expertise on research without having to divide its time among several other tasks. This single-minded focus and superior knowledge of research technique leads to better marketing results that enable companies to make informed decisions about expansion and branding.
Companies should also consider outsourcing marketing research to a call center staffed with marketing research professionals because of tremendous labor cost savings. When it is outsourced, there is no need to put anyone on the company’s payroll to do the important job of market research, and there are then no salary expenses or payroll tax costs for that position. Costs for special marketing research software are also substantially reduced when research is outsourced. In fact, these savings are often a primary motivator for companies to begin outsourcing their market research.
Outsourcing market research to professionally-staffed call centers is extremely beneficial when a company has many one-time research projects. Why hire and then fire another person in the marketing department when outsourcing market research can accomplish these unique projects quickly and inexpensively? Even if a company already has some people who do marketing research full time, outsourcing research for special projects can be a great choice to keep marketing departments from becoming overwhelmed with extra work.
Good marketing is the answer to a slow business or an inability to do good business and a good marketing team will make sure that your business is taking strides towards a better and more profitable future. However, market research is an area that requires complete attention as understanding market trends and the latest happenings in your industry can affect consumers greatly and making your marketing team do this job could create significant delays in your processes. Outsourcing your research needs to a third party will give you a dedicated new team that focuses only on the objective at hand.
