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Outbound Telemarketing Call Center Services

Using Outsourced Call Centers to Convert Marketing Research into Sales

by Call Center Outsourcing Expert on November 22, 2011

Marketing research is a valuable business tool that can be used to discover emerging trends, assess sales performance, evaluate marketing campaigns, measure customer service and define company goals. When properly analyzed and applied, marketing research will eventually lead to greater sales volume and provide an acceptable return on investment. (See our November 17, 2011 post on outsourcing marketing research to increase ROI.) Marketing research is generally considered to be an investment in future sales with an indirect impact on a company’s bottom line.  That attitude has become so entrenched in the business community mindset that the potential to immediately harness marketing research data to directly impact real-time sales is often overlooked.

The goal of marketing research is to collect data for analysis. In a company’s marketing department, it is data analysis rather than the data itself that is considered valuable. However, forward-thinking companies are putting that raw data to immediate use in their sales departments and doubling their marketing research ROI. The key is outsourcing tedious data sifting to a highly-qualified call center

When processed by experienced call center professionals, raw marketing data can generate qualified sales leads, monetize trade show and conference leads, and increase repeat business. An expert call center agent can plow through long lists of potential leads obtained from marketing surveys, internet contacts, trade shows and conferences and cull out those leads with the greatest sales potential, allowing your sales staff to concentrate on closing sales. An expert outsourced  call center agent can also be used to contact existing customers, generating direct sales and noting future needs to help your sales force best direct its energies.

The key to success is finding the right outsourced call center partner. Telesales Services is uniquely positioned to match your company’s needs to a call center that has the experience and expertise you need to effectively process raw marketing data and turn it into sales.  

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Necessity of Call Center Outsourcing for Healthcare Companies

by Call Center Outsourcing Expert on October 17, 2011

There is always a secret weapon to win a game; be it in school, personal life or professionally. If one knows this tool, then they can conveniently be an ace. This secret weapon is more in use in the corporate sectors because each company wants to be on the top in the race. The businesses want to be renowned in their field of work. Hence, they try out all the possibilities and finalize upon a particular prospect as their secret weapon. For many companies, call center has become the secret weapon. In addition to corporate houses, even healthcare organizations have given paramount importance to healthcare telemarketing. The health care companies have taken full advantage of the popular medium – call center outsourcing service for their benefits in a cost-effective manner. And many call centers for healthcare organizations have come into the limelight in order to let the healthcare services concentrate on the main aspects of the business and the core competencies.

Health care organizations considering call center outsourcing need to understand that there are many call center vendors from which to choose. And while many of them may be qualified, some are more qualified than others. You may find one that has state-of-the-art technology but is less than a state-of-the-art service provider. Or you may find exceptional call center infrastructure but the agents don’t have the appropriate skill sets.

That’s why it’s imperative to do extensive due diligence. You’ll avoid hiring a vendor that may not suit your specific needs and thereby not meet your expectations.

When researching health care call center outsourcing, it’s important to consider several factors. You’ll want to make sure that the company you go with has substantial health care industry experience. That may seem obvious on the surface. However, you’d be surprised at how many call centers out there that don’t exhibit a sure-fire understanding of the intricacies of health care.

What’s more, it’s crucial that the health care call center you entrust with your business has worked with major HMOs and pharmaceutical companies, handling their telesales, telemarketing, and inbound call center requirements using the latest call center technology.

You’ll also want to go with a call center that has a track record of success. More often than not, these will be call centers that are staffed by teleprofessionals who are more than just knowledgeable. They have practical experience to better serve your customers. For example, a call center for a pharmaceutical company might require licensed health care agents working for them as well as the call center being HIPAA compliant. These service providers will ensure that the service they provide is of the highest quality.

When you hire a qualified health care call center service provider, you can be assured of receiving world-class service along with a wealth of services that will serve you well in the long term. Surveys are a typical outsourced application. These include surveys for physicians, hospitals, and patients. They are invaluable when it comes to learning what you can do to improve your business practices.

The right health care call center will also be proficient in dealing with a wide array of programs, such as Medicare and Medicaid. Winback programs and retention programs are also a top priority for maintaining your customer base while top-of-the-line lead generation will expand that base exponentially.

Clinical trials and drug launches require special treatment and know-how. Experienced health care call centers can handle these sensitive topics with the utmost professionalism and confidence for the most desired results.

A few service offerings include event and class registration, patient scheduling, health plan update notifications, database updating, message management, pharmacy support, and information request handling and 24/7 availability.

The benefits to health care companies from using a qualified call center are innumerable and cannot be overstated. Overall performance will be optimized, which, in turn, will improve the all-important bottom line. An enhanced competitive and strategic position will be realized as well.

Customer acquisition efforts will result in new customers. Retention rates will improve. Labor costs will be cut. Ramp-up time will be decreased. Time to market will be decreased. Market share will be gained.

Outsourcing to a dependable call center that specializes in health care should minimize costs and maximize quality, consistency, and accountability.

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Increase Business with an Outbound Telemarketing Service

by Call Center Outsourcing Expert on October 13, 2011

All of us are aware of the fact that for the business to do well, it is necessary to bring the brand in the public eye. But, these days, people are thinking of getting the products and services in the public ears! This is possible through the call center service and telemarketing services. Even though the market condition is still challenging, the professionals from small and large corporations are still considering outbound call center services as the perfect solution to increase revenue. This has made the outbound call center a valuable revenue contributor as opposed to being another expense for an organization.

Outbound call centers take the time and resources to perform the hiring process so that you don’t have to. Extensive testing and background checks are completed prior to acceptance and hiring of qualified individuals to work for outbound call centers. Agents also continually receive further training through educational seminars and webinars to become skilled telephone professionals who are prepared to handle every type of customer. This enables the outbound call center to offer you the most highly qualified call center agents for your outbound telemarketing initiatives. Outbound call centers employ only those individuals with the background, skills, and personality required to provide high quality service to you. Agents must be share the value proposition of your product or service in very short order with the decision maker of a targeted company. Surveys have shown outsourcing an outbound telemarketing initiative is one of the fastest means of building a sales pipeline or increasing revenue. If this is done properly the benefits to you are increasing profits while decreasing expenses.

Call center agents of a company solicit a potential client to prequalify them for a company’s products or services that will in many cases ultimately lead to a sale. Outbound call centers define your objectives and customize programs to meet your needs. Tailored software reduces operational and overhead costs and improves the process. Outbound telemarketing is more efficient, effective, and more often than not meets or exceeds your expectations. Outbound telemarketing increases operating performance, sales and profits, and the number of appointments and leads. A larger customer base is achieved by reaching more potential customers on a national or even world-wide level. The trained teleprofessionals conduct the process in several ways such as prospecting calls and succeeding conference calls often leading to a webinar. In today’s time, a webinar is the ultimate option to the traditional onsite meeting for the final step in the prequalification process. In fact the teleprofessionals at some call centers have the skill set to execute the entire sales process by implementing a telesales campaign for you. Today, many businesses have opted for an outbound telemarketing service as a means to ultimately reach their revenue targets.

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